Audrey Mann Cronin, President
Audrey Mann Cronin is a public relations, marketing communications and social media consultant with a focus on the issues, technologies and trends that affect today's digital consumer. Audrey not only followed the development of the digital revolution, she helped launch it. With twenty plus years of experience and a results-driven, client-focused approach, Audrey offers personal attention from a seasoned, senior professional.
Audrey works with each client to build an engaging communications platform. Her expertise in the design and implementation of strategic and creative brand-building publicity and social engagement campaigns has been integral to clients both entering and maturing in the industry. From leading social media, education, entertainment, and publishing properties and Web sites to hi-tech gadgets, gizmos and games, Audrey services the influencers that speak to the 21st century consumer.
Aiming to bottle her passion, wisdom and industry expertise, Audrey founded Mann Cronin PR | Communications (MCPR) in 2003. MCPR embraces the entrepreneurial spirit of the ever-evolving digital culture. MCPR's client list includes House Party, Inc., an experience-driven social marketing platform, Gambitious, crowdfunding for video games, American Institutes for Research (AIR) and its Teacher Quality and Connected Educator initiatives, Skanz, a QR-coded social network (and parent company, QR Media Group), Penda Learning, a STEM standards-mastery tool, Macmillan New Ventures and its i>clicker, leading classroom response system for higher education; NCsoft of America, leading publisher and developer of online computer games, Keller Fay Group, the leading word-of-mouth researcher and consultancy; and Knovation, an education/Internet company and creator of netTrekker, a safe search engine for kids.
Audrey has expanded her expertise into the non-profit space and provides strategic communications programs for charitable foundations. Clients include: Learning Point, an education research and consulting organization, The Gerda and Kurt Klein Foundation, a tolerance organization; Southern Poverty Law Center, the pre-eminent center for fighting hate crimes, Dr. Dan Gottlieb, author and on-air therapist and Dr. Wendy Mogel, nationally known clinical psychologist and parent educator.
Audrey knows how to shape a story and deliver it with a punch. She has strong relationships with press in the print, broadcast and online media and an impressive track record for garnering significant media coverage, as well as experience in creating social media strategies and campaigns.
From 1992 to 2001, Audrey worked at leading technology PR firm, TSI Communications Worldwide (now part of Weber Shandwick) where she founded its Digital Consumer Group and managed its bi-coastal operations. While at TSI Communications, Audrey provided strategic communications counsel to major blue chip companies and brand names. Her clients included IBM Internet, IBM Multimedia Systems, Microsoft's music initiative, Midway Home Entertainment, Sierra On-Line, Sony Consumer Electronics, The Learning Company and Warner Home Video.
Audrey takes great pride in having launched hundreds of products and services and a multitude of new companies and Web sites. The roster includes: AOL Moviefone, BusinessWeek Online, Forbes.com, Gathering of Developers, id Software, Jamdat Mobile, MusicBoulevard.com, 1-800-Flowers.com, and The ImagiNation Network.
In 2002, Audrey worked as a senior vice president for Golin/Harris International, a top-tier PR firm and part of the Interpublic Group of Companies. She was a key player in Golin/Harris’ new business efforts and managed a client portfolio that included Analog Devices, CafePress.com, Cyberathlete, Epic Games, JVC Company of America, NCsoft and Simon & Schuster Interactive.
As an active industry participant, Audrey has moderated and spoken at several conferences and trade shows including the Electronic Entertainment Expo and the international interactive media show, MILIA.
Audrey started her career as a publicist for the Broadway Theater in New York City. She spent three years with Hewlett-Packard as a marketing representative and acted as HP’s East Coast director of special events. Audrey left HP in 1990 and went to work for Einson Freeman, a WPP promotions and advertising. At Einson Freeman, Audrey worked as an account executive on a diversity of accounts including the American Red Cross, AT&T Visual Merchandising, IKEA, Paddington Liquors and Stroh’s beer.
Audrey holds a Bachelor of Science degree from Cornell University. Her passions are her family, music, writing (she currently authors the “Leader’s Digest: About the Clintons” column for Inside Chappaqua Magazine), travel, yoga, swimming, theatre and, in the past – fronting a rock band as lead singer.